• Thu. Sep 22nd, 2022

Tech sharpshooter Qualcomm putting ‘Snap’ into Manchester United – Business Weekly

ByWikafever

Aug 11, 2022

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Qualcomm Technologies Inc, the US technology giant that has multiple operations in Cambridge UK, has become a global strategic partner of Manchester United in a multi-year deal. The arrangement will feature Qualcomm’s Snapdragon brand. 
The strategic collaboration will create unique events and experiences for Manchester United fans at Old Trafford and around the world, powered by Snapdragon. The Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, and smart wearables.
Qualcomm will also advise Manchester United on planned improvements to mobile connectivity at Old Trafford to enhance fans’ experience on match days.
Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said: “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love. Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm added: “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport.
“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”
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