• Thu. Sep 22nd, 2022

Marketing Technology Highlights of The Week: Featuring Algolia, PubMatic, Outbrain, G2 and more… – MarTech Series

ByWikafever

Sep 19, 2022

MarTech Series – Marketing Technology Insights
How can B2B marketers foster better long-term customer relationships? Find out what the experts do by browsing through this weekly martech highlight:
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There are several best practices that all marketing leaders should follow that can be broken down into two parts. The first, and larger part, is human resources. By this, I mean coaching, team-building, recruiting, and communicating. Cultivating an experienced, inspired team is the biggest driving force to success, efficiency, and alignment. The other is a leader’s ability to effectively plan, budget, and collaborate. These practices may seem like a given but they are truly vital to meeting your goals and creating strong results.
Jake Athey, VP of Marketing and Sales at Widen
Marketers are armed with a special balance of art and science.  We are creative and innovative.  We are data and evidence driven. We are great at listening, seeing patterns, and we’re also intuitive. Market dynamics and trends are the basic building blocks of every marketing plan – and for that matter, every business plan. This brings me back to the importance for marketing leaders to think, act, and lead like a business leader first and bring along with us the broad and deep spectrum of marketing competencies and acumen to capitalize on changing markets and trends. Zarina Stanford, CMO at Bazaarvoice
Episode 136: Driving Sales Revenue Despite Recessionary Times with AJ Bruno, Founder and CEO at QuotaPath

 Episode 135: B2B Growth Hacks and Best Practices with Andy Champion, VP and General Manager of EMEA at Highspot

 Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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