LaLiga to use AI technology – Broadband TV News

Broadband TV News
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August 11, 2022 12.35 Europe/London By
Spain’s LaLiga has partnered with the AI-based sports video technology company WSC Sports, whose platform uses advanced AI and Machine Learning technologies to analyse live sports broadcasts.
It then identifies each and every event that occurs in a game, and in real-time creates and publishes customised videos.
According to LaLiga, this game-changing way to create real-time highlights at speed and scale will be used by it across all their digital properties (website, app, social media) for all 800+ LaLiga Santander and LaLiga SmartBank matches. Content created via the WSC Sports platform will also be distributed to LaLiga Clubs to help increase the reach and provide a new experience for fans across the league.
LaLiga will also use WSC Sports’ innovative graphics solution Graphics360, which automatically adds graphical and contextual elements to each video to help customise them for branding and sponsorships.
Finally, LaLiga will use this technology to easily create and edit matchday highlights at speed, in high resolution, for their broadcast TV channel.
Viewers will be able to experience all these changes from the start of the 2022/23 LaLiga Santander and LaLiga SmartBank seasons this Friday, August 12.
Filed Under: Newsline Edited: 11 August 2022 12:35

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at
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