$17.5bn Unity acquisition proposed by gaming software company AppLovin – Eurogamer.net

UPDATE 15/08/22: Unity has rejected the offer from AppLovin, that saw the gaming software company seek to aquire Unity in a $17.54bn all-stock deal.
Per GamesIndustry.biz, Unity’s board of directors decided to reject AppLovin’s offer in order to go ahead with a previously announced deal with IronSource. Here, the board stated that AppLovin’s proposal was “not in the best interests of Unity shareholders.”
Meanwhile, on the IronSource deal, Unity CEO John Riccitiello said: “The board continues to believe that the IronSource transaction is compelling and will deliver an opportunity to generate long-term value through the creation of a unique end-to-end platform that allows creators to develop, publish, run, monetise, and grow live games and real-time 3D content seamlessly.”
The original story continues below.
ORIGINAL 09/08/22: AppLovin has offered to buy Unity Software in a $17.54bn all-stock deal.
As reported by Reuters, the offer was made earlier today.
It is claimed that AppLovin, a mobile technology company from California, offered $58.85 for each Unity share.
Adam Foroughi, AppLovin’s chief executive officer, stated that combining the two companies will potentially generate “an adjusted operating profit of over $3bn by the end of 2024”.
“Unity is one of the world’s leading platforms for helping creators turn their inspirations into real-time 3D content,” Foroughi said.
Unity’s engine has been used to develop popular mobile games including Call of Duty: Mobile (pictured above) and Pokémon Go.
It was also the engine used for the short lived God of War knockoff, War Gods Zeus of Child.
On this, Digital Foundry’s John Linneman said, “Unity can be an amazing engine,” however, games such as the God of War rip-off “probably [contribute] a little bit to the sometimes unfair distaste people have for [it].”
Will you support Eurogamer?
We want to make Eurogamer better, and that means better for our readers – not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.
Victoria Kennedy
News reporter
Victoria developed a deep love for video games since watching her brothers barrel their way through Goldeneye 007. She will unashamedly spout forth all sorts of niche Zelda lore to anyone who will listen (and even at times to those who won’t), and makes the best pancakes you have ever seen.
Please enable JavaScript to see comments.
Disney promises "sneak peek" at Amy Hennig's Marvel game in September
Alongside more on Marvel’s Midnight Suns.
The Pokémon Company International pledges global donations to organisations supporting children
At least $25m will be donated over five years.
FIFA 23 transforms footballers into Marvel superheroes for Ultimate Team
I am loot.
Squirrel with a Gun promises a squirrel with a gun
Gun Toting Animals.
Pokémon Go Ultra League team recommendations
The most effective creatures to compete in the middle league.
Disney promises "sneak peek" at Amy Hennig's Marvel game in September
Alongside more on Marvel’s Midnight Suns.
Wordle answer today for Tuesday, 16th August: What is the word today for 423?
How to narrow down and solve today's Wordle.
Heardle answer today for Tuesday,16th August: What is the song today for 173?
How to narrow down and solve today's Heardle.
Podcast | The story of Games Workshop and Fighting Fantasy
Good choice.
Rallentando | Off Topic: Curious and Interesting Words is a dictionary that sends you on a journey
Page turner.
Premium only | Off Topic: the wide open space of Better Call Saul
Court room.
Premium only | Off Topic: The lost worlds of our solar system
Round and round.
Buy things with globes on them
And other lovely Eurogamer merch in our official store!
Bad puns and video games since 1999.
Copyright © 2022 Gamer Network Limited, a ReedPop company.
All rights reserved. No part of this site or its content may be reproduced without the permission of the copyright holder.


Leave a Reply

Your email address will not be published. Required fields are marked *